According to the "Four Trends in Skincare 2018" released by global market research and consulting firm Infinity, "pure, safe and natural" skincare products are increasingly on consumers' radar. Many consumers believe that natural and organic beauty and personal care products are safer than mainstream products; in a survey of Chinese consumers, 45% of women plan to use natural or herbal products to improve their skin.

Of all the natural ingredients, botanicals make up a large proportion and are also the most popular and sought after by consumers. Surveys show that many consumers recognize 'pure' cosmetics when buying products, believing that botanical ingredients equate to natural and healthy. A number of cosmetic brands have emerged in the market that focus on botanical formulations, using plant-based ingredients as the main active ingredient. There are also many botanical ingredients that are sought after by consumers for their unique skincare benefits, and brands have launched related products.

Floral ingredients are the most popular

Floral ingredients are the most commonly used botanical ingredients in cosmetics. In addition to having certain skincare benefits, many floral ingredients contain unique fragrances, such as rose, cherry blossom, osmanthus and lavender, which are all frequently used in cosmetics. Their fragrances are fresh and natural and are well-liked by female consumers.

Fruit ingredients are gradually being discovered

In addition to this, the use of fruit extracts in cosmetics has been increasing in recent years and the skincare effects of fruit ingredients are slowly coming into research.